( Case study, 2026 )

Parflow Engineering

We rebuilt the company's website from a WordPress theme into a product.

Client
Parflow Engineering
Field
Industrial Engineering website
Based
Vasai, Maharashtra
Shipped
30 July 2026
Live
parflowengineering.com
Parflow Engineering homepage
Parflow Engineering homepage on a phone
Parflow product catalogue
A Parflow product page

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( Walkthrough )parflowengineering.com
( Ideation )

What makes this website what it is now.

drag the points — alt-drag breaks the tangent

This website was genuinely maximalist and hard to ideate, but back and forth and inspiration from other sites made it possible

( Architecture )

Comfort + speed

until july 2026                             since 30 july 2026

┌ wordpress ─────────────────────┐          ┌ next.js 16 ────────────────────┐
│ theme[bought]                  │          │ react · typescript             │
│ builder[page]                  │          │ tailwind[v4]                   │
│ host[shared, single]           │   ───>   │ vercel[edge] · neon[postgres]  │
│ plugins[weight]                │          │ catalogue[typed, one]          │
│ footer[demo copy]              │          │ admin[team owned]              │
└────────────────────────────────┘          └────────────────────────────────┘

A bought theme and a page builder on a single shared host. Plugin weight, no control over metadata, demo copy still in the footer.

All products generated from one typed catalogue, server-rendered, deployed to the edge, with an admin the team owns.

( SEO, AEO )

Indexed is the floor. Cited is the point.

Every product page states the definition, the operating principle, the specification and the questions a buyer actually asks , then says the same thing again in a form a machine can quote without guessing.

Structured asOrganizationProductFAQPageBreadcrumbListBlogPostingJobPosting
Crawlers admittedGPTBotClaudeBotPerplexityBotOAI-SearchBotGoogle-ExtendedBingbot
# Parflow Engineering
> Indian manufacturer of precision instrumentation
> tube fittings and valves for critical process
> industries. Alternative to Swagelok / Parker /
> Festo / SMC.

## Products
- [Twin Ferrule Tube Fittings](/products/twinferrule-tube-fittings)
- [Double Block & Bleed Valves](/products/double-block-bleed-valves)
- [Instrument Manifolds](/products/instrument-manifolds)
… 13 more, one per product category

## Contact
- Vasai, Maharashtra, India · +91 98920 81861
llms.txt
( Measured )

You can measure some of it.

  • 99Performance
  • 100Accessibility
  • 100Best practices
  • 100SEO
  • 3/3Agentic browsing

Google PageSpeed Insights, desktop, parflowengineering.com, July 2026

( The ledger )

A proposal is a promise, we delivered

  1. A1

    Architecture and system design

    Next.js 16 App Router on Vercel. The admin never loads the animation runtime; the public site never loads the admin.

    [ delivered ]
  2. A2

    Design and UX rebuild

    A custom system , black capitals, blue accent, chamfered-octagon line art , and a component library the team recombines instead of redraws.

    [ delivered ]
  3. A3

    Frontend engineering

    Server-rendered semantic markup, optimized fonts and images, one motion runtime rather than a plugin per effect.

    [ delivered ]
  4. A4

    Content platform and CRM

    An admin for blog, products, careers and enquiries. Enquiries move through a pipeline instead of an inbox.

    [ delivered ]
  5. A5

    Database setup and administration

    A managed Neon database with typed schema and migrations for posts, products and submissions.

    [ delivered ]
  6. A6

    SEO and metadata system

    Per-page metadata from the content model. JSON-LD for Organization, Product, FAQPage and Breadcrumbs, plus generated sitemap and robots.

    [ delivered ]
  1. B1

    Accessibility, WCAG 2.2 AA

    Semantic structure, keyboard paths and AA contrast. Scored 100 on Lighthouse accessibility.

    [ delivered ]
  2. B2

    Internationalization, hosting and launch

    Language switcher and hreflang from the same content model. Live on the custom domain, over SSL, on 30 July 2026.

    [ delivered ]
  3. B3

    Testing and QA

    Cross-device and cross-browser passes before launch, then again against the live deployment.

    [ delivered ]
  4. B4

    Security hardening

    HTTPS throughout, the admin behind a signed-session guard in middleware, spam protection on every form.

    [ delivered ]
  5. B5

    CI/CD pipeline

    Git-driven builds on Vercel: every branch gets a preview URL, main goes to production.

    [ delivered ]
  6. B6

    Not in the proposal

    An llms.txt route and answer-shaped product pages, so the catalogue can be quoted by an answer engine rather than merely indexed.

    [ added ]
A fitting either seals or it does not. We wanted a website with the same manners.
Settings

Mood

Img